Case Study

Fresh Coast - North of Now

Cannabis

2021

Fresh Coast is a lifestyle cannabis extracts brand that focuses on capturing the serendipitous moments experienced between friends and family while using their product. They highlight the makers of the world and how the blend of craft and passion can lead to a genuine mission-focused product.

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42 Degress, the parent company of Fresh Coast, reached out to Verken to help create some marketing material for their new in-house brand known as Fresh Coast. This relationship budded into a continual collaboration to produce branded videos and commercials that would destigmatize the cannabis industry and help shed light legitimacy on the art and science of the craft.

This particular commercial was named "North of Now" and was centered around the idea that it's important for us to disconnect from the grid of modern society and to experience an elevated life surrounded by the breathtaking outdoors. Since Fresh Coast is based in Kalkaska, Michigan, we wanted to highlight the norther part of the lower peninsula of Michigan and illustrate what a perfect weekend getaway could look like.