Case Study

Pinnacle Construction Group

Development

2022

Pinnacle is a single point of responsibility for all your real estate and construction needs. Through initial site selection, design, construction, and completed facility maintenance - Pinnacle handles it all. In 2021, Pinnacle (PCG) celebrated its 25th anniversary. To celebrate, they not only wanted to document their past work, but also to create a solid keystone piece of content that could capture their story and mission better than they could tell it by themselves. Verken was contacted by 21 Handshake, a marketing and consulting agency based in Ada, MI to help create a brand story for Pinnacle Construction Group.

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Since their company tagline is "Ask Our Clients" we wanted to help tell their story by quite literally doing that. We know that the best way to sell your product or service is by having someone speak highly of it like a friend-to-friend word of mouth conversation, or in this case, a testimonial. We interviewed some of their most frequent customers in all different industries and a common message emerged.

To separate this brand story from just another talking head style video, we modeled and animated 3D renderings of a few of their past projects. With a minimalistic clay-style rendering, these paired nice with the live-action footage of the interviews and architecture b-roll.

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Some BTS and extras for you.

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The result of this work was something that they can use for years to come. As testimonials, case studies, and an inside view of their genuine company culture.

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