Case Study

Camila Davi

Fashion and Clothing

2020

Branding

Video Production

Photography

Strategy

Camila Davi is dedicated to the idea that finding your style is one of the most important things in building your confidence, whether as an artist or just as a person in general. They do heavy research studying current trends, styles, and what’s going to be the next wave in fashion. Their style is based on that research but also mixed with some of the best trends from every past decade. We believe in the saying “Whatever goes around, comes back around” in that there is a cyclical pattern to most things and that fashion is no different. They want to nod to all the great things done in the fashion industry in the past and believe that a lot of these things can co-exist at the same time.

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For this project, we were first brought on as a consultant on how to best capture the mood and soul of this company in a visual way. After showing the quality and breadth of what we could provide, we were then hired to create the full brand identity, the visual campaign of the first collection drop, and then a couple of video productions as well. Based on the look of their fashion lines for each season, we altered the look of their brand visuals to fit that same feeling. Shown below is their first run which is a mixture of underground streetwear, punk, and a hint of retro.

Camila Davi has focused on keeping up with the trends, but channeling them through their own branding and only doing things that fit with their set company direction. They stay true to themselves, but yet are always growing and evolving.

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Some BTS and extras for you.

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Doing work with Camila Davi is exciting because they fully understand that a brand's image can change and evolve quickly over time as long as you are fully transparent with your customers and the market you're in.

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